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The Cox School of Business at SMU is FUELED BY GENIUS.


Courses across the program utilize Genius Media to supplement and enhance the efforts of the Instructors and staff.

Take a look below at some of the content we have created for them...

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Enhanced Live Presentation:  Modeled after the ‘TED Talk’ series, these are complete presentations filmed with the SMU faculty that are augmented with graphics, diagrams, text, animations, light boards, and enhanced powerpoint presentations using motion graphics to assist in the dissemination of the material. 

Scripted Narrative Videos: In these cinematic, "Hollywood"-quality videos, content is presented via actors interacting and modeling behaviors in a single scene or a series of connected scenes.  The videos we have done for SMU have been enhanced stylistically by being modeled after beloved, iconic entertainment, including The Twilight Zone and Mad Men.

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The Virtual Business Experience:  A series of online education and training simulations designed by Genius Produced to increase accessibility and opportunity for SMU Business students. Participants in these innovative courses are able to access critical content from the program, but through a state-of-the-art, cinematic, online, distance-learning environment. 

Orientation Videos: Created with the purpose of informing new students about the school, the services available to them, and the various features of the program.  These videos also serve to bridge the gap between traditional students and online students, allowing those that cannot experience campus in-person to observe all that the University has to offer. 

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