In creating media, the Genius approach is to engage our audiences using specific techniques stemming from theory derived from the classical engagement models developed for film, television, and gaming. By utilizing this proven connection to entertainment, we are able to engross and target the online learner, into having truly captivating visual experiences that transcend ‘brick and mortar’ teaching.
Since 2007, team Genius has worked closely with online universities, developing a cohesive set of resources that enable us to enhance their brand recognition, minimize redundant workflows and deliver
streamlined, cost-effective visual work.
Our Goal: Disrupt traditional online education with
innovative visual and interactive content.
“After a decade of seeing different techniques utilized in video, I have been able to narrow down the effective strategies of video production, and create low cost content that optimizes the learning experience. Hence the name: Genius”.
- K. Rocco Shields